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Composing Messages

Messages are built from blocks, and each block becomes a real LINE message — so one step can be a picture, followed by text, followed by a row of buttons.

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1. Block Types

  • Text
  • Image — upload directly in the composer
  • Buttons — up to 4 per block
  • Flex — rich, fully designed LINE cards

Up to 5 LINE messages are sent per step, so keep each step to a handful of blocks.


2. Two Kinds of Buttons

  • Link buttons — open a URL, such as your booking app, a landing page or a promotion.
  • Reply buttons — the customer taps and it sends a reply back into the chat.

3. Tap-to-Tag

A reply button can carry a label. When the customer taps "I'm interested", they are tagged automatically — and because label added is itself a trigger, that tag can start a campaign.

That is a complete opt-in funnel with no staff involvement: broadcast an offer, let interested customers tag themselves with one tap, and let a drip campaign take it from there.


4. Every Message Lands in the Inbox

Whatever you send is copied into the customer's chat thread, so your team sees exactly what marketing sent before they reply. There is never a mystery message your agents don't know about.


Summary Checklist

  • Blocks added in the order the customer should see them.
  • Images uploaded and checked.
  • Buttons set to link or reply as intended.
  • Tap-to-tag labels assigned to reply buttons, if building an opt-in funnel.
  • Message previewed before sending.