Marketing & Automation¶
FoxConnect Marketing turns your LINE audience into a channel you can actually work: send the right message, to the right group, at the right moment — automatically.
It is built around three tools that share one audience engine:
| Broadcasts | Drip Campaigns | Automations | |
|---|---|---|---|
| What it is | One message, sent to a group, now or at a scheduled time | A sequence of messages delivered over days | A single message triggered by something a customer does |
| Think of it as | The newsletter | The onboarding or nurture flow | The reflex |
| Timing | You pick the moment | Step by step, day by day | When the event happens, instantly or after a delay |
| Typical use | "Songkran promotion, this weekend only" | "Welcome series: day 0, day 3, day 7" | "Someone just followed us — send the welcome offer" |
| Audience | One or more saved audiences | Everyone who enters the trigger | The individual customer who triggered it |
Navigation Path:
Marketing (Beta)
The workspace is organized in tabs — Create, Broadcast, Drip Campaigns, Automations, Audiences and Analytics.
In this section¶
Marketing Guide
How Delivery Works¶
The part nobody sees, and everybody depends on:
- Checks every minute for campaign steps, automations and broadcasts that are due.
- Automatic retries — up to 3 attempts, after 1 minute and then 5 minutes, so a temporary LINE hiccup doesn't silently drop someone out of your funnel.
- Clear skip reasons — blocked customer, no LINE user ID, channel disconnected — recorded rather than silently swallowed.
- Never double-sends, even when several servers are running at once.
- Every sent message is copied into the chat inbox, so agents see exactly what marketing sent before they reply.
- Blocked customers are never messaged, in any tool.
- Large broadcasts send progressively over a few minutes rather than all at once.
Setting It Up — a Typical First Month¶
- Create 3–4 audiences you'll actually reuse, e.g. "All customers", "Bangkok", "Gold tier", "Lapsed 60 days".
- Turn on a welcome automation on the new LINE follower trigger — a friendly hello with a first-visit offer.
- Build a 3-step welcome drip for new followers: day 0 introduction, day 3 what you offer, day 7 an incentive to book.
- Add reflex automations on stamp card completed ("your free session is waiting") and booking completed ("thanks — book your next visit").
- Use broadcasts for the things that genuinely need a moment: promotions, holidays, new services.
Good to Know¶
- Everything sends over LINE, through your own Official Account.
- Every message lands in the customer's chat thread, so your team always sees the full conversation.
- Blocked customers are excluded from every audience, everywhere.